Pastor · Coach · Builder

Developing leaders in the weight room, the pulpit, and the age of AI.

Practical tools for coaches committed to building better young men, and ministry leaders ready to lead in a new era.

Corey Watson on the sideline
10+
SC Athletic Programs Impacted
8
Week Program
SC
Across South Carolina
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Who This Is For

Two lanes. One mission.

For Coaches & Athletic Programs

I've spent years developing character curriculum for high school athletes across South Carolina — tools that work in public schools, connect to real life, and develop young men far beyond the field. If you're building a program that develops the whole person, I have resources for you.

The ProLeader program covers goal-setting, overcoming obstacles, leading from the bench, self-leadership, and legacy — in a format any coach can pick up and run.

Week 1 is free. Coaches and ADs interested in the full 8-week program — get in touch.

Get the free ProLeader guide

For Pastors & Ministry Leaders

I'm a lead pastor actively using AI tools in my own church every week — and I help other ministry leaders do the same.

If you're curious about AI and don't know where to start, or you want practical ways to use it without losing your integrity — start here.

Join the list for ministry AI tools
10+
SC Athletic Programs
Impacted
8
Week ProLeader
Curriculum
3
Campus Church
Lead Pastor
SBC
Network & Ministry
Leadership
Corey Watson preaching at Alice Drive Baptist Church
About
Corey
Watson
Lead Pastor, ADBC
Character Coach
Sumter, SC

I grew up in a home where my parents divorced, where I was making man-of-the-house decisions before I ever made it to high school. I had every excuse in the book — and I know how to spot one, because I've used most of them.

"Whether I'm in a weight room with a 16-year-old or using AI to aide in ministry, I'm doing the same thing — helping people lead better with what they have right now."

That background is why I coach. When I sit across from a kid using his circumstances as his ceiling, I don't give him sympathy — I give him the same challenge I gave myself: refuse to be defined by your story. Define it.

I've overseen character development programs in Hillcrest High School and 10+ other schools across South Carolina, working with football, basketball, and multi-sport programs. The ProLeader curriculum came out of years of showing up every week, watching what landed and what didn't, and building something that actually works in a public school weight room — not just a church classroom.

I'm also the lead pastor of Alice Drive Baptist Church, a multi-site church in Sumter, SC. I came to ADBC in December 2025, and I'm deeply invested in both the pastoral and operational side of leading a healthy church. That's pushed me deep into the practical use of AI for ministry — sermon prep, communications, staff tools — and I'm convinced it's the most underutilized resource in the local church right now.

For Coaches & Athletic Programs

Build athletes who lead.

Practical frameworks for coaches who want to develop the whole athlete — not just the player. Subscribe and get the ProLeader Week 1 guide free.

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Every 2 weeks
For coaches & athletic programs
Free ProLeader guide included
For Pastors & Ministry Leaders

AI for ministry — from someone actually using it.

Practical ways to use AI tools in your church without losing your voice. Sermon prep, operations, communication — from a lead pastor doing this every week. Content launches soon. Get on the list first.

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Launching soon
For pastors & ministry leaders
Early access for subscribers